Remember the three R’s (“recycle, repair, reuse”) you learned at school? It’s time to make them your life motto when it comes to clothes. Here are our top sustainable fashion rules we follow by the book. No need to thank us!
1 Educate yourself
First things first. You can’t change your buying habits, without learning what you need to change, right? First, you should educate yourself on what is going on in the fashion industry. Don’t be afraid to ask questions: start by asking who is making your clothes – and where and how.
2 Save water
What does water have to do with clothes, you might ask. Well, everything. “Laundering account for 60 to 80% of a garment’s total environmental impact” says Who What Wear, and you can powerfully reduce your impact by washing your clothes fewer times. Come on, you don’t need to wash a top that you’ve only used a few hours. Also, besides saving water, you’ll save on your bills.
3 Buy less
We said you can save some money, but that doesn’t mean you can buy more clothes. Instead, you should worry about buying less and less. Does it sound frightening? You just need to change your mindset and buy “better”. How? Invest in good quality clothes like the ones you find at Springkode, instead of losing your head at fast fashion stores. It’s pure logic: your clothes will live a longer life if they’re made of long-lasting fabrics. Need some evidences? This short ruffle camel dress is made from linen and silk, two premium fabrics that were leftover in previous productions. We’re talking about quality and reusing at once!
4 Look for limited editions
You know the drill: if you buy at fast fashion stores, you’ll turn your head and you’ll find it very easy to play “who wore it better?”. Fast fashion brands produce enormous amounts of the same piece and the inconvenient goes far beyond matching your subway buddy. It means most of it goes to waste. So, instead, look for brands and fashion platforms that produce in fewer quantities, like Springkode. Besides being made from 100% unused excess cotton, this plaid dress with open back was only produced four times. No space for waste!
5 Check the working conditions
Before buying, don’t forget to ask: “who made my clothes?”. Go further than checking the price tag. Have a look and learn about labour conditions. If there is nothing to hide, you’ll probably find all the info you need on an “about” section. If you can’t find anything about it, just ask brands directly. They’ll become more aware of how important it is to provide good and safe working conditions to their workers and be proud to share it on their websites, as we do. Our manufacturer partners are driven by happy and safe workers, like Isaura, a seamstress who has been working at TIVA for the past 30 years. She made this linen t-shirt with reused lace details.
6 Forget about seasons
A new season doesn’t always mean new clothes. Many items are trans-seasonal and sometimes you just need to play with accessories: you can wear a floral summer dress with cowboy boots and a cool rain coat; or a pair of jeans with a t-shirt and a wool blazer. Be creative and go for timeless pieces that can pass through seasons (or even from one generation to the next one!), like this classic belted blouse, that you can style with a pair of shorts and sandals on summertime, or with trousers and a pair of slingback shoes when it gets colder.
We understand it might sound challenging for you to get rid of clothes you once loved. We wouldn’t ask you to do that with your favourite pieces, but what about the ones you haven’t worn for, let’s say, centuries? Someone’s trash is another’s treasure, so if you feel you’re hoarding, donate everything that is collecting dust! Donate it to your friends, family and even to those in need. Don’t you agree your old clothes deserve a new life far away from your closet? Whatever you do, just promise you won’t throw it in the trash can!
8 Say no to chemicals
Besides GOTS, there are other certifications you should keep in mind. The standard 100 by OEKO-TEX is a certification that ensures clothes are free from harmful chemicals and, therefore, more suitable and sustainable – for you, your skin and the environment. You can find it in many Springkode’s pieces, like this draped asymmetric t-shirt made from 100% unused premium linen. Extra tip: only 10 were produced.