Considering it takes 2,700 liters of water to make a basic white t-shirt, being a conscious consumer is now more important than ever. Here, we speak about why is it so necessary to slow down and build a more sustainable wardrobe, not only for you but for the planet. After all, there is no planet B, remember?
Fast fashion felt like a dream come true for a long, long time. A successfully disguised combination of cheap materials, rapid pace production practices and precarious work conditions, the entire business model was made for us to ignore what was hard to swallow and just be happy with what had become so easily attainable: our biggest fashion desires, everywhere, at a super-affordable price.
Fast-forward to 2019 and we finally realize the price was actually not that affordable. Fast fashion seduced us into a naive hoarding, but each garment we now own lives less than half of the time it should, because flash news clothes from fast fashion retailers were not made to be durable or worn past a season or two.
Most importantly, those clothes have a huge impact on the environment. Water pollution, the increasing levels of textile waste and the use of toxic chemicals are just a few, helping textile dyeing become the second largest polluter of clean water globally just right after agriculture. Wow. And it doesn’t even matter if those clothes come with an organic stamp on them.
As Reinaldo Moreira, co-founder of Springkode, explained in Vogue Portugal September issue, “the water quantities are enormous in both cases (…). What we need is to slow down our consumption, and it would be really interesting to see big brands produce less quantity and better quality in collections that are timeless”.
Glaciers are melting, sea levels are rising, forests, animals and entire ecosystems are dying, and fast fashion is definitely not helping. The climate is changing, so why aren’t we?
Luckily, we still have a choice and we have a few new more alternatives outside of fast fashion. And they go far beyond investing in vintage clothing or recycling what you already have. After all, as Reinaldo told Vogue Portugal, “This entire system is wrong. And donate the clothes we no longer wear is to temporally postpone the problem, because that exact piece continues to exist”.
Don’t get us wrong. We support your decision of giving away those “old” clothes at donation points, but “clothes nowadays have very low quality and the quality of the product we are ‘getting rid of’ dictates if we can reuse it or not”, explains Reinaldo, who strongly believes that “recycling garments is a myth”. Just ask yourself: if quality is compromised, are we really giving clothes a new life?
We promise we won’t force you to stop buying new clothes. Here, at Springkode, you’ll find a fashion platform that can help you buy less and better, by connecting you directly to a network of high-quality manufacturers that sustainably design and produce their own limited capsule collections with luxury excess fabrics at a fraction of the high-end brands’ prices.
Do you hear that? That’s the sound of quality. And slowing down never sounded so good.