News flash: It’s 2019 and that means we not only want our clothes to express our political beliefs and ethical choices, but we also want to know where these clothes come from. As well as where they end up, of course.
Long gone are the days when we used to buy clothing just for the sake of it. We did it by impulse, without any care, just because it was cheap and accessible. Fast fashion made us do so and the social media boom didn’t help either, with new alluring trends tempting us by the minute. Don’t get us wrong, that hasn’t changed, but – and it’s almost comical – it’s actually also made want to slow down.
It wasn’t by accident that we gave the name “slow fashion” to this new way of organizing our wardrobes. In fact, we got caught by the slow food movement and, as we started to become increasingly self-aware about the ingredients we put on our plates and how they affect our health and our planet’s natural resources, we learned how urgent it was to apply this sustainable way of thinking into every aspect of our busy lives. This obviously includes fashion.
As said by the British digital fashion platform Who What Wear, “slow fashion is the intersection of ethical, eco and lasting fashion”. Brands around the world are determined to embody it – even at their own pace – and that means consuming fashion consciously, while wearing well-made quality clothes that follow the latest trends that are also more reachable than ever. Luxury brands are leaving their real fur Pasts behind and even fast fashion companies are focused on maintaining their conscious collections, those we once thought were merely part of a marketing strategy.
Yet slow fashion isn’t just about sustainable, organic and honest materials that respect the environment. It’s also about fair treatment for those who create our clothes from scratch [read more about it in this Springkode article] and wearing clothes that speak for themselves.
Because, even if it’s somehow symbolic , clothes can make a hell of a statement and do all the talking. We have seen it on controversial messages on t-shirts, jackets, dresses and even accessories on the most relevant S/S 2019 catwalks. Yet don’t forget: the ethical message should also be printed on the tag.
When in doubt, start by asking yourself about the background of that piece of clothing you’re tempted to “add to chart ”. Then, ask yourself about its future and how many times you’re planning on wearing it. If it ends up in that “I’m not going to wear this again” pile and you bought it just because it was half the original price, then you should think again.
Always remember: buy less, but buy well. This is something you can always do at Springkode. Check out our new products here.